According to Editor & Publisher: "The (Brett) Favre story has driven single-copy sales up significantly (of the Green Bay Press-Gazette). The paper bumped up its single-copy press run 15% each day from Saturday to Tuesday." That's good news for an industry that is struggling. But, according to Dave Sielski of the Green Bay Press-Gazette, there is also bad news with the possible return of Favre. E&P reports: "The paper's sales of retirement-related merchandise that began in March when Favre tearfully announced his departure after 16 seasons has all but ground to a halt." In other good news for the newspaper, readership of the newspaper's online content is also up. Wonder what Vince Lombardi would say about this Favre soap opera?